Clik here to view.
Some Thoughts on Stevey’s Google Platforms Rant
I don’t copy and past posts into this blog, but I felt the below post by Steve Yegge at Google warranted it. I love Steve’s honesty and clarity on the value of platforms and the humbleness of...
View ArticleClik here to view.
Marketing Mondays: What Is Marketing?
In today’s Marketing Mondays post, we’re going to answer the question: what is marketing? Let’s start with a few definitions by some reasonable sources: “Marketing is the activity, set of...
View ArticleClik here to view.
Marketing Mondays: Your Innovation Roadmap, Part 1
Your innovation roadmap is critical to the value of your business, as companies are valued based on their ability to generate cash flows in the future. In the simplest of terms, when investors are...
View ArticleClik here to view.
Marketing Mondays: Your Innovation Roadmap, Part 2
In Your Innovation Roadmap, Part 1, I introduced the innovation matrix (featured above) and covered Quadrant 1: gaining market share. In this post, I’ll cover Quadrant 2: bringing your current...
View ArticleClik here to view.
Marketing Mondays: Your Innovation Roadmap, Part 5 – Innovation Approaches
In Your Innovation Roadmap, Part 1, I introduced the innovation matrix (featured above) and covered Quadrant 1: gaining market share. In Part 2, I covered Quadrant 2: bringing your current offerings...
View ArticleClik here to view.
Content As A Platform
Most advertisers see content as a product – something they can produce and release to an audience without third party iteration. Advertisers often pay six to seven figures to produce that content....
View ArticleClik here to view.
Happy Twitter Addict
This is part 1 of the Products I Can’t Live Without series. For about the last six months I’ve been wanting to clean out my Twitter feed and reorganize my lists. I had been following back everyone...
View Article
